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The best wall finish award goes to: American Clay!


When it comes to wall finishes, let’s lookout for options that are not only trending but are also beneficial to our health and the environment. If you’ve been battling uneven walls with multiple textures—like the never ending orange peel and knock-down textures found in Southern California—there’s a solution that stands out from the rest. Say hello to American Clay, the stunning and healthy alternative to conventional plasters.


Tahona in Old Town by Haley Hill Photography, Design by JG Color Studios

Why American Clay Might Be the Perfect Choice for You

As someone who has been a certified trainer and applicator since American Clay’s inception in Albuquerque in 2004, I’ve seen firsthand the transformative power of this natural plaster. I’ve taught classes and guided drywall crews on how to mix and apply clay in various ways to achieve different finishes and looks on walls and ceilings (though, unfortunately, it’s not suitable for outdoor use).

Here’s a list of reasons that are more compelling than my ancient history:

  • Eliminates the Need to Repaint: Once applied, American Clay walls maintain their beauty year after year with minimal maintenance
  • Resists Dirt and Grime
  • Easy to Repair and Clean: Minor scuffs or damages can be easily fixed without professional help.
  • Eco-Friendly Shipping: The plaster ships dry, and you mix it yourself, reducing transportation weight and emissions. Pigments and binders are included.
  • Low Carbon Footprint: It offers the lowest carbon footprint per pound of any interior wall finish.
  • Fade-Resistant Colors: Natural mineral pigments ensure our walls retain their vibrant colors over time.
  • Versatile Application: It covers a variety of properly prepared substrates and wall surfaces. Even including drywall with taped edges. There’s no need for additional drywall mud!
  • Naturally Sourced Materials: The clay is mined from existing mines in the southern United States. Making it a smarter choice.
  • Humidity Buffer: American Clay naturally regulates humidity. It absorbs excess moisture and releasing it back into the air as needed.
  • Mold Resistant: Its natural properties deter mold growth.
  • Calming Environment: The clay emits negative ions, creating a serene atmosphere reminiscent of a beach setting.
  • Easy Application: While training can enhance the finish, even beginners find the application forgiving.
  • Customization: With hundreds of colors and finishes available, you can create a truly unique space.

Here’s my why:

It’s Zero-VOC and Non-Toxic: a safe choice for indoor air quality, being free of volatile organic compounds and LEED certified. As a dog mom and a human myself, it’s my duty to specify the safest option out there. Building a home that’s safe for the whole family starts with the home itself. For more detailed information, you can check out American Clay’s comprehensive guide.

As a dog mom and a human myself, it’s my duty to specify the safest option out there.

JG Color Studios
This previously was an old stained brick like fireplace we mudded and added square edges then primed and coated with two color in Enjarre to create a more rustic look.
Image by Halli Makkinah and design by JG Color Studios

Reusable and Timeless

One of the most remarkable features of American Clay is its reusability. Even after years, if you decide to remodel or change the look, the clay can be reconstituted and reapplied. This not only saves resources but also reduces waste, aligning with sustainable practices.

A Testament to Excellence

Having been a professional applicator of finishes since 2002, I can confidently say that no other wall finish combines environmental benefits, health advantages, and stunning aesthetics quite like American Clay.

In this primary WC we clayed with Lomalina (a mix of Loma and Porcelina to create a mixture of smoothness, think level 4 of smoothness) in Mystic color with a secret door for necessities. photo by Halli Makkenah design by JG Color Studios

Experience Our Work Firsthand

Tahona Bar in Old Town (pictured above)

At Tahona, we used the Enjarre single-coat application in Snow Canyon and Sugarloaf colors. This not only leveled out uneven walls for us but also improved acoustics in this bustling restaurant. The result is a warm, inviting atmosphere that patrons love.

Occulto 477: A Hidden Gem

Have you visited Occulto 477 yet? This unique speakeasy offers craft cocktails in a space thoughtfully designed by JG Color Studio. We transformed a storage room and walk-in freezer into a 1920s-inspired hideaway, complete with walls finished to replicate the layered exteriors of South American buildings.

Indulge in expertly crafted drinks and immerse yourself in an ambiance like no other. Make reservations here and experience the magic yourself.

Occulto 447, a sneak peek to a very booked speakeasy.

Let’s Bring Your Walls to Life

Are you curious about incorporating American Clay into your home or commercial space? Our team travels globally to apply these exceptional finishes. Whether you’re interested in having us handle the application or prefer a private lesson on how to do it yourself, we’re here to help.

Rancho Penaquitos Golf Course lobby was designed in Porcelina with Lime Putty in dual custom colors to create a venetian like final finish.

Here’s to walls that breathe, calm, and inspire—together, we can create a space that feels like home.


Do you need help with your walls? Book a clay color consult virtually here or email jen@jgcolor.com to book your in person appointment.

Reach out, talk soon!
-JG
We are looking forward to adding color to your life!

Painting soon? Read all about it in our Zero VOC Hero blog…